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| EDP Licensing Secures Rights for Johnny Cash Prepaid Card | |
| Posted, April 27, 9:00 pm ET | |
NASHVILLE, TN--(BUSINESS WIRE)--April 27, 2006--EDP Licensing, Inc.(TM) announced today that they have entered into an agreement for a branded debit card program with the Johnny Cash Estate. Paul Cleveland, CEO of EDP Technologies Corporation(TM), said," We believe that those fans and friends who have enjoyed Johnny Cash's music might like to have this unique card with his image portrayed on it."
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| The rights for a Johnny Cash Prepaid MasterCard(R) card have been obtained by EDP Technologies Corporation. The card will launch next month. (Photo: Business Wire). | |
| The Johnny Cash Prepaid MasterCard® card is among the first celebrity-branded debit card programs to be launched. Mr. Cleveland added, "We are excited to bring the legend of Johnny Cash to our card product line and believe that this marks another milestone in the prepaid card industry."
The first in a series of Cash cards is scheduled to launch next month according to Mr. Cleveland. He announced, "In time we will offer a variety of Johnny Cash cards with a choice of images. We hope Johnny's fans will be as excited about the program as we are." Prepaid debit cards are fast becoming the card of choice among American consumers. Last year, more purchases and bills were paid with debit cards than with checks. For the past two years, debit cards have outgrown their big brother -- the credit card. Much like a checking account without the paperwork, prepaid cards offer customers the convenience of a credit card and the "no-interest charge" advantage of a checking account. |
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EDP Licensing (www.edplicensing.com), EDebitPay(TM) and EDP Secure Deposit Card(TM) are wholly-owned subsidiaries of EDP Technologies Corporation, one of the leading performance-based affiliate marketing groups in the country. EDP represents a large selection of financial service products in the online direct response market and specializes in lead generation, list management and all forms of online marketing. For more information, please go to www.edplicensing.com. Contact: EDP Licensing, Inc. Barbara Weller, 818-788-7422 Source: EDP Licensing, Inc. |
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